Workshop provides various ways to leverage AI within our editor to create even more engaging emails for your employees and to help you in the content creation process!
You can use AI to add stock images to your emails when you just need that extra graphic! Or to help you brainstorm or modify a subject line, preview text or summary for your cross-post to Microsoft Teams, Slack, Sharepoint, etc. Let's dive into each option!
Requirements:
- Must be on Workshop's Enhanced or Premium plan to get access to AI-assisted features
Use AI to add stock images to your email
Within Workshop's editor, you can utilize our Stock Image content block to add stock images to your email. When selecting a stock image, you can use smart assist (powered by AI) to receive stock image suggestions based on the content within your email.
Navigate to the email editor & locate the stock image content block
Drag a stock image content block into your email and ensure you have up to date copy within your email before selecting a stock image
Click Browse within your Stock Image content block in the email and you will be presented an Insert a stock image modal. Within this modal, you will see the smart assist section where relevant topics, based on your email content, are provided
By selecting one of the smart assist topics, you can explore suggested stock images for that topic
Simply select the stock image that is the best addition to your email and see it be dropped into your email within the editor!
Every stock image you add to an email will display the photographer credentials below the stock image. If you like, you do have the ability to delete that row as such
Use AI to brainstorm a subject line, preview text or cross-post summary
Within Workshop's editor settings page, you can utilize AI to generate subject line, preview text or cross-post summaries that will capture your employee's attention and motivate them to open or click through to your content!
Navigate to the email editor and into the settings page
For the following fields - Subject Line, Preview Text and per each additional delivery channel - you will see an option to 'Generate' on the field. With 'Generate' AI will use the content & tone within your email to generate an engaging & appropriate subject line, preview text or cross post summary.
- To note, Generate will be present if you have not provided any text within the field. Once you have provided text, the option will change to Modify. Within the Modify dropdown, you still have the ability to Generate one for you!
If you don't like the generated option for you, you do have the ability to generate another one with 'Write one for me' or use the modify capabilities to tweak what was provided.
While AI is generating a subject line, preview text or cross-post summary for you, you do have the ability to stop the AI generation if you would like to actually proceed without.
Use AI to modify or tweak your subject line, preview text or cross-post summary
For the following fields - Subject Line, Preview Text and per each additional delivery channel - you will see an option to 'Modify' once text has been provided within the field. With the Modify capabilities, you can use AI to modify the subject line, preview text or cross-post summary that you provided. This is great for simplifying your message, adding an appropriate emoji or changing the overall tone of your message!
Navigate to the email editor and into the settings page
Once you have text provided in your subject line, preview text or cross-post summary, the AI option will update to Modify.
Click into Modify and you will see the options that are available for you
- Write one for me: AI will use the content & tone within your email to generate engaging & appropriate copy for the specific field
- Simplify: AI will eliminate any unnecessary words and edit your copy for clarity while maintaining your tone
- Emojify: AI will add a work-appropriate emoji to your copy
- Change Tone:
- Approachable: AI will rewrite your copy in a tone of voice that is friendly & conversational
- Professional: AI will rewrite your copy in a tone of voice that is formal & professional
- Action-oriented: AI will rewrite your copy in a tone of voice that is persuasive, urgent and includes a call to action
- Empathetic: AI will rewrite your copy in a tone of voice that is empathetic and understanding
- Witty: AI will rewrite your copy in a tone of voice that is light-hearted and witty
Fix spelling & grammar and an Urgent tone will be added shortly as additional options!
An example of a witty preview text that AI generated based on our Wellness Wednesday email:
What third-party products power our AI?
Workshop uses Microsoft Azure Open AI to power out AI-assisted features. To find out more information about Microsoft Azure Open AI, please refer to this article on their Security & Data policies.
Does our content train those third-party AI models?
Your content will not be used to train Microsoft's Azure Open AI models.
If my company does not allow for AI to be used within the organization, can I turn off AI features in Workshop?
If you do not want to enable AI features within your Workshop account, you can reach out to your account manager and request that they be disabled on your account.
When you do so, this will hide the following capabilities within the product interface:
- Stock image modal will not contain the smart assist option
- Subject line, preview text and additional delivery channel fields will not have a Generate or Modify option present