Yes! For each individually sent email, you can dig into what content is resonating with employees.
Clicks Table
Click into a sent email and navigate to the Clicks table at the bottom of the Analyze tab.
Each link included within your email will be represented in this Clicks table. For each link you can see:
- Total clicks: Total number of times that a recipient clicked on the link
- Unique clicks: Unique number of times that recipient clicked on the link, i.e each click from a unique recipient is reflected once in this count
- Repeat clicks: Total number of times that a recipient clicked more than once on the link
We will sort this column by highest engaged link so that you can quickly see which links are resonating most with employees.
Click Map
For a visual representation of how links performed in relation to their placement within the email, you can navigate to the Click Map for the particular email. At the top of the Clicks table, you will see a Click Map button.
Once clicked into the Click Map, you can see engagement in relation to link placement. This is a great way to understand if placement of the link impacted employee engagement.
Recipient data per link
If you want to get more detailed recipient click analytics, you can do so by clicking into each individual link. For each link, you can see which specific recipients clicked on that particular link & how many times did the recipient click it.
This is great data to understand which recipients are the most engaged across your organization.
You can also navigate to the Recipients tab on your email
Click on any recipient in the list to see which specific links they have clicked throughout the email.
Great for knowing what a specific recipient has engaged with or not!