Not everyone opens an email the first time. With Resend to unopeners, you can send a sent email again to only the recipients who didn’t open it, in just a few clicks and without exporting a list.
You will learn
- How to resend a sent email to recipients who didn’t open it
- Why you should update the subject line before you resend
- How to review the original email’s details
- Where to find analytics for your resend, and how to view them combined with the original
Resending an email to unopeners
Go to Email and open a sent email to view its detail page. Select Actions in the top right, then select Resend to unopeners.
The Resend to unopeners panel opens on the right. Your email will be cloned and resent to recipients who didn’t open it, and the second send will have its own detail page and analytics. Select View [number] recipients to see the list of people who will receive the resend.
Updating the subject line
The Subject and Preview text fields are filled in from your original email, and you can edit both before you resend. Use Modify to rewrite the text with AI, or Merge tags to personalize the subject line.
Tip: Change the subject line before you resend. Some inboxes, like Gmail, may thread the resend together with the original email when the subject line is the same. A new subject line also gives you a chance to make it more engaging.
Reviewing the original email’s details
Expand Email Details to see what was sent the first time, including the email subject, from name, from email, preview text, and campaign.
When you’re ready, select Resend Email. Your email goes out to the recipients who didn’t open it. Select Cancel to close the panel without sending.
Viewing analytics for your resend
Because the resend is technically a second email, it appears in your Emails list as its own entry, named “Resend [date] clone: [original email name].” Open it to see its delivery summary, engagement, and other analytics separately from the original send.
Tip: To see analytics for both sends together, add the original email and the resend to the same campaign.