Want to know how your emails are performing? Workshop’s email analytics give you a clear view of engagement, helping you fine-tune your communication strategy and keep your teams informed.
Email summary
To check email analytics, go to the Email tab in Workshop, select any sent email, and dive into the details.
The email summary includes essential info like subject, author, and recipients. It is also where you can access the shareable web link. Need to see the email as it was sent? Hover over the thumbnail and click View email
Under ACTIONS in the top right corner, you can share, export a report, generate a QR code, clone the email, or create a new template from it.
Engagement Overview
This section breaks down how people interact with your email. Adjust the time period in the top left corner to see trends over time.
- Open Rate – % of recipients who opened the email (counts unique opens only)
- Click Rate – % of recipients who clicked a link (counts unique clicks only)
- Click-Through Rate – % of recipients who both opened and clicked a link
- Total Opens – every open event (includes multiple opens per person)
- Total Clicks – every recorded click (includes multiple clicks per person)
Time read
This is especially useful for tracking engagement with critical announcements or newsletters. Find out how long recipients are actually engaging with your email:
- Read (8+ seconds)
- Skimmed (3-8 seconds)
- Glanced (Less than 3 seconds)
Engagement timeline
See when your email gets the most action. This timeline helps pinpoint the best times to send messages based on open and click rates.
Opens & Clicks – Logged by hour, based on your account’s timezone.
Devices
Find out where your audience is reading emails (desktop, mobile, tablet) to optimize your design for the most-used platform.
Web visits
If your plan includes integrations (Slack, SMS, SharePoint, Teams), Workshop tracks where recipients are finding your email. Use this data to refine your multi-channel strategy.
Clicks
Track total clicks across all links in the email. This helps gauge how far readers are scrolling and what content grabs the most attention.
- Unique Clicks – The number of unique recipients who clicked a link at least once. Even if they click multiple times, they are only counted once.
- Total Clicks – The total number of times a link, button, or tracked element was clicked, including multiple clicks from the same recipient.
- Repeat Clicks – The number of times a recipient clicks a link beyond their first click. Calculated as Total Clicks minus Unique Clicks.
Click on any URL in the Clicks section to open a panel displaying a list of recipients who clicked the link and how many times they clicked. This gives insight into which employees are most engaged and which content is driving the most interaction.
Filtering analytics
Want deeper insights? Filter data by any distribution list synced to Workshop or created manually. This lets you track engagement for specific teams or groups.
Click Filter next to the Analyze tab, select a list, and save. This updates all analytics to reflect only that group.
Apply a filter and date range at the top of the analytics section. This selection will apply across all analytics views and will also be retained when exporting data.
You can also filter analytics in the Surveys and Recipients tabs.
Surveys
If you included a pulse survey in your email, check responses in the Surveys tab. Depending on settings, you can view:
- Total responses
- Rating & response rate
- Average result
- Comments (if enabled)
- Anonymous responses & comments
With these insights, you can refine your email strategy and improve communication across your organization!