Until now, survey results lived at the email level — useful, but isolated. With Surveys in a Campaign, you can track how employee sentiment, comprehension, and engagement shift across an entire communications initiative over time. Run a monthly pulse question across six newsletters and see one unified view of how responses have trended — not six separate data points you have to reconcile yourself.
What you can see
Aggregated survey results All emails tied to a campaign that include the same survey type are combined into one response view. See total response counts and answer distributions all in one place!
Sentiment over time A timeline plots survey responses chronologically — one data point per email send. Use this to answer questions like:
- Is employee sentiment improving week over week?
- Did comprehension scores increase after we sent a follow-up email?
- Which send in the series drove the highest response rate?
Individual email drill-down See something interesting in the timeline? Click into any individual email directly from the Campaign view to explore that email's full survey results and any comments employees left.
Comments Filter to see written responses left on any survey type, pulled from across all emails in the campaign and surfaced in one place.
How survey types are matched
Survey results aggregate based on survey type — rating, yes/no, or thumbs up/down. Any emails in the campaign that share the same survey type will automatically combine into the aggregated view. Survey names are not used as a matching criteria, so results will aggregate even if the survey was named differently across emails.
How to use it
- Open a Campaign and scroll below the email performance section
- Find the Survey Performance section
- Select a survey type from the dropdown to filter results
- Review aggregated responses at the top of the section
- Scroll down to the Sentiment Over Time timeline to see trends across sends
- Click any individual email in the list below to dive deeper into that send's results
- Select Comments to view written responses filtered to your chosen survey type
Tip: Use the email filter or multi-campaign tagging to narrow your Campaign view to specific emails and their survey results.
FAQs
Will this work on campaigns I've already been running, or only new ones going forward? Yes, it works retroactively! Any emails already in your campaigns that included a survey will automatically surface in the Survey Performance section: no setup, no backfill needed. If you've been running a monthly newsletter with a pulse question for six months, that data is already there waiting for you.
What if my survey questions are worded slightly differently across emails — will they still aggregate? Yes. Aggregation is based on survey type: rating, yes/no, or thumbs up/down - not the question wording or survey name. So even if you asked "How did you find this week's content?" in January and "Was this content relevant to you?" in March, if both used a thumbs up/down survey type, they'll aggregate together.
What if I don't want certain surveys to aggregate together? You're in control. Use the email filter inside the Campaign to include only the specific sends you want in your analysis. You can also create a dedicated campaign scoped to just the emails you want to compare and even add emails to multiple campaigns to get different employee sentiment views
Will anonymous survey responses still be anonymous in the aggregated view? Yes. Anonymization settings are respected in the Campaign view the same way they are at the email analytics level. Nothing about aggregation changes how individual responses are handled or who can see them.
Can I see which specific employees responded to a survey across a campaign? This depends on your survey's anonymization settings. If the survey is anonymous, individual responses remain anonymous in the Campaign view. If it's not anonymous, response-level data is visible when you drill into the individual email.
What if an email belongs to multiple campaigns — will survey results show up in both? Yes. If an email is added to more than one campaign, its survey results will surface in the Survey Performance section of each campaign it belongs to. This is actually a great way to slice the same data through different lenses — for example, adding a send to both your "Monthly Newsletter" campaign and a dedicated "Pulse Survey Tracking" campaign.
I only have one survey in my campaign — is the timeline view still useful? The timeline view is most powerful with multiple sends, but a single data point still gives you a baseline. As you add more emails with matching survey types over time, the trend will build automatically.